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Streetwear

Ride Or Die with Branded Drops from Brooklyn Projects

New limited edition shirts and Gucci inspired pullover jacket from streetwear brand Brooklyn Projects, now available on TheDrop.com.

Brooklyn Dom has released some sic branded clothing from his iconic skate shop based in Los Angeles, California.

 

About the Brand

Dom DeLuca, owner of Brooklyn Projects, grew up in an era where graffiti artists, hiphop heads, dancers, and skateboarders ran the New York streets. He always had a passion for raw street culture and everything that comes with it. After seeing the impact Big Daddy Kane made on his local environment, DeLuca knew he had to manifest his passion into something bigger. This is when he decided to bring together the community he loved and open up a skate shop called Brooklyn House. After years of successful business on the East Coast, the Brooklyn House concept was brought to Los Angeles, California where it evolved into Brooklyn Projects. A single door skate and fashion forward boutique popped up in 2002 on Hollywood’s renowned Melrose strip. Brooklyn Projects quickly became a fixture of the LA community where it seamlessly bridged the gap between raw street culture and well-known celebrities. The shop earned a reputation as being a career launch pad for pro skateboarders, artists, musicians, and turned into an incubator for some of the most prominent brands on the market. Today, Brooklyn Projects has grown into a globally recognized brand offering select retailers a complete line of T-shirts, fleece, hats, beanies and accessories inspired by the early 90s skate, street and music aesthetic that helped build it. The brand has also expanded its retail reach internationally with stores in Japan with plans to reopen doors in its namesake city of Brooklyn, New York. Much of Brooklyn Projects’ success can be attributed to the motivation Big Daddy Kane gave Dom back when he needed it most. Paying homage to the rap god who started this movement is what the brand is all about.

 

About this Drop

This Polo inspired Ride or Die Pt2 hand made tee features the classic riding Reaper and is printed on 6.6oz pre shrunk, heavyweight, custom-cut cotton. It’s got that special wash for a soft broken in feel and has a 90's oversized fit.

Brand: Brooklyn Projects
Model: Ride Or Die Pt2
Release: Available NOW
Available on: TheDrop.com

 

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