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Primitive x Vice Magazine: 25 Years of Vice and Counting

New limited edition shirts, hats and decks from skateboard brand Primitive Skateboarding, celebrating Vice Magazines 25th anniversary, now featured on

Primitive Skateboards and Vice Magazine bring us this new collection of streetwear celebrating 25 years of Vice Magazine. Scroll for more.

Located in Los Angeles, CA, Primitive Skateboarding is a skateboard company created by professional skateboarder Paul Rodriguez, and partners Heath Brinkley, Andy Netkin and Jubal Jones. What began as a clothing store in 2008, became its own brand in 2014, P-Rod had been sponsored by Plan B Skateboards, but left the team out of a desire to have more ownership and control over his career. After Paul's departure from Plan B, he printed and sold a limited run of 500 gold-foil Primitive decks, and due to the strong response, decided to launch an ongoing skateboard company. The rest is history.

Founded in Montreal in 1994, Vice is a Canadian-American print magazine focused on lifestyle, arts, culture with a little news and politics sprinkled in. In celebration of 25 years of being in print, Primitive Skateboards and Vice have joined forces to drop a small capsule collection recognizing the achievement. 25 years in this industry deserves respect! If there was one item we just had to cop from the collection it’s this Audiovisual Black Long Sleeve. This black cotton tee offers a relaxed fit and features a collaborative Vice and Primitive "Dirty P" logo at the left chest, while the back displays a large graphic of an abstract Vice Magazine cover. And if that shirt model looks familiar, that’s Primitive team rider, Robert Neal. Looking good Rob!


Brand: Primitive
Model: Audiovisual Black Long Sleeve 
Release: Available NOW
Available on:


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