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Primitive Gold Pack: 24K Fire All Day

New limited edition gold inspired shirts and decks from skate brand Primitive Skateboarding and Apparel now featured on

Primitive has just dropped this stunning new gold pack collection. Add some of this 24K to your daily grind and you’re sure to strike it rich. Scroll for pics.

Located in Los Angeles, CA, Primitive is a skateboard and apparel company created by professional skateboarder Paul Rodriguez, and partners Heath Brinkley, Andy Netkin and Jubal Jones. What began as a clothing store in 2008, became its own brand in 2014, P-Rod had been sponsored by Plan B Skateboards, but left the team out of a desire to have more ownership and control over his career. 

When most brands are getting ready for fall, Primitive keeps delivering pure heat for summer. What we appreciate most is they don’t discriminate. Men, women and children can all reap the rewards. Now for this drop, we can’t get over this Paul Rodriguez King Deck. What's the gold connection? After Paul's departure from Plan B, he printed and sold a limited run of 500 gold-foil Primitive decks, and due to the strong response, decided to launch an ongoing skateboard company. The rest is history. How solid is that?

Brand: Primitive
Model: Paul Rodriguez King Board
Release: Available NOW
Available on:

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