It’s time for our LacednLit Friday Focus where we take a deeper dive into some of the lesser-known streetwear brands on the come up. This week we had a chance to spend a few minutes with Scott Molina, the founder of Brand Two Four.
Scott thanks for taking the time to talk. Let’s start from the beginning, tell us a little about your background.
No problem. Happy to talk. I grew up in Long Beach. I was really into sports. I went to St. John’s Bosco High School and then later Long Beach State.
What got you started in Streetwear?
I got injured while at Long Beach State so I couldn’t play ball anymore. I started making footwear and worked for Deckers. That’s where I learned the business, before branching out on my own.
The name Brand Two Four is very interesting let’s talk about that for a minute.
I was really into sports both playing them and watching them. One of my childhood icons is Ken Griffey Jr. He wore #24 and was one of the first athletes to combine performance with swag. Wearing his hat to the side, etc. Also it means don’t sleep, as in pay attention 24 hours a day to technology and fashion innovation.
So what differentiates Brand Two Four from other streetwear brands?
We dedicate ourselves to those with an athletic build. We’re not talking body builder type, but rather the person that has the bigger shoulders, thighs, etc. When you’re on the field you have apparel that is designed for a certain build. You also have materials that move and stretch with you and also wick away moisture. I wanted to bring those features to streetwear. If you feel good on the field in a jersey, you shouldn’t feel uncomfortable when you get into your street clothes. That’s the basic idea.
Name a couple current brands that you respect in the industry.
A couple that come to mind that are relevant to our model are Bonobos, a popular performance lifestyle brand and Barbell Apparel, they make great stuff. Those are a couple I like that are currently trending up.
What would you say is your biggest challenge day to day?
I’d say it’s keeping on top of everything. Current trends, what others are doing. Innovations in materials. What’s coming next? I pay attention to what the collegiate people and the influencers are wearing. That sort of thing.
What’s the item that put you on the map?
It would be our button-up shirts for sure. They are made for the athlete with a bigger chest, bigger shoulders. They move with you. These are definitely not your ordinary button-up shirts.
What’s coming next for Brand Two Four?
We’re working on a denim collection that I’m really fired up about. Stay tuned for that.
Ok last question Scott. What’s the goal for Brand Two Four in 2020 and beyond?
Our goal is to be the go to brand for athletes and those who are really into fitness. I’d love to do more shirts, pants and even footwear. You know keep them covered head to toe.
There you have it, straight from Scott himself. Now let's dive into his collection. This Rickey Short Sleeve features Brand Two Four’s signature athletic fit with performance stretch, premium cotton for moisture-wicking, breathability and unmatched comfort. Check out this shirt in action.
- Ergonomic seam design
- Back darts for a more tapered waist
- Stretch fabric
- Limited to 80 units