For the summer 2019 Summer Collection Born Fly decided to take it to the streets of Atlanta, with the ATL in the driver seat of the company’s culture they wanted to showcase some local artists who are on the come up.
About the Brand
Founded in 2004, Born Fly has developed from a small NYC-based t-shirt line into a full streetwear collection. Born Fly extends beyond simple trends, and is instead propelled by a progressive energy to create unique urban clothes with attitude. The company develops its inspirations from the same subcultures that it targets: hip-hop, graffiti, and skate. Worn by hip-hop celebrities and targeted at style-conscious urban young men, Born Fly is an ever-expanding brand that stays true to the collective progressive energy that spawned the current youth generation's cultural influences.
About Jose Guapo
The first artist showcased is Jose Guapo aka MillionDollarKidd. The Atlanta-based rapper has previously performed with the group Rich Kidz and has released albums, Cash Talk 4, Lingo, and Jose's World. Jose recently took us on a tour of the city and showed us how he “Stays Fly” in this installment of what is known as “Any Town USA”.