We showcase a new collaboration on this all weather Pop Swift R2 GTX between Adidas and Pop Trading Company.
Adidas is the largest sportswear manufacturer in Europe, and the second largest in the world. The brand obviously needs no introduction so we’ll share a fun fact. The name Adidas came from the founder, Adolf “Adi” Dassler’s name. He used his nickname, Adi, and the first three letters of his last name, Das, to create adidas.
Founded in 2013, Pop Trading Company is an Amsterdam based platform focused on interaction with the community. Shaping today’s field of skateboarding on their own terms, supporting emerging talent in Benelux and aiming to push the culture forward. This brand distributes, consults and produces their own.
The Pop Swift R2 GTX transforms adidas Terrex hiking footwear with design-forward insights from Amsterdam’s Pop Trading Company. Built for all-weather performance, the Pop Swift R2 GTX’s construction features GORE-TEX lining, a ripstop allover print Pop mesh upper, a Continental Rubber outsole for superior grip and a bungee speed lacing system. Finished with bold accent colors and a Pop repeat pattern, the Pop Swift R2 GTX brings a modern aesthetic to classic outdoor tech.