Primitive has just released a new collaboration with the estate of Tupac Shakur. You read that right.
Not all collabs are created equal and that’s especially true when you drop a name like the late, great Tupac Shakur. In celebration of the life, legacy, and birthday of the iconic hip hop star/actor Primitive worked exclusively with the estate of 2Pac to bring you these highly sought after pieces. Our favorite happens to be this Voice Long Sleeve which features logos, pics and the “If I Fail” poem hand-written by Pac himself. RIP!
In case you’ve been living under a rock for the past 14 years, Primitive cut its teeth back in 2008, with the help of co-owner/professional skater Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.