We take an in depth look at Hours Is Yours a skater-owned footwear and apparel brand out of Los Angeles, California.
Hours Is Yours is a fresh, new skater-owned footwear company created by Dennis Martin and Bryan Herman who have more than 15 years experience designing, merchandising and marketing premium footwear. The Los Angeles based company was created as a destination for quality products made by skateboarders with everyone in mind. This is an authentic skate and lifestyle brand within the skateboard industry and their product line consists of skate and casual footwear in addition to apparel and home goods that reflect a true design aesthetic. Dedicated to restoring authenticity in the skateboard industry, Hours Is Yours pays homage to the legends that have inspired, while creating opportunity for future generations.
Let’s take a moment to look at the goods. Inspired by the original slip-on introduced to the California skate and surf scene in 1977, the Callio S77 in this pure fire White/ Suede colorway is a modernist’s interpretation of the heritage skate style we all know and love. Outfitted with a soft leather interior, four stitch detailing, and the brand’s signature golden eye heel pull and a single eyelet lace, this is a true one of a kind slip on and future classic. Understated, simplistic and extremely fashionable and skateable. We’re big fans of Hours Is Yours.