Primitive has just released a new collaboration with Zildjian Cymbals and we’re steadily trying to keep the tempo with these fresh new fits.
Primitive is proud to announce their new collaboration with Zildjian and we share some insight behind the story. The Avedis Zildjian Company, more commonly referred to as Zildjian is an Armenian-American based musical instrument manufacturer and happens to be the largest cymbal and drumstick maker in the world. Talk about a historic brand! The first Zildjian cymbals were created in 1618 and the family run business continues to operate from its current headquarters in Norwell, Massachusetts.
In case you’ve been living under a rock for the past 14 years, Primitive cut its teeth back in 2008, with the help of co-owner/professional skater Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.