We take a look at this Scarlet/Forest Green 237 throwback tribute to the 1970s running scene from New Balance.
New Balance dates all the way back to 1906. When William J. Riley, an Irish immigrant founded the company that manufactured arch supports and other accessories designed to improve shoe fit. Flash forward to today and New Balance is one of the world’s major sports footwear and apparel manufacturers creating both shoes and apparel for running, basketball, baseball, skateboarding and balance in everyday life.
The running shoes of the 1970s might best be described as deceptively simple. While lacking the visible technology and aggressive design of later years, the innovations of the ‘70s would lay the foundation for modern performance. This Scarlet/Forest Green iteration of the 237 by New Balance is a contemporary reinterpretation of ‘70s running heritage that melds a range of heritage design inspirations into one deceptively simple, exceptionally versatile, contemporary silhouette. An EVA midsole, herringbone outsole and streamlined upper offer a classic launching point for modern flourishes like oversized N branding, extended midsole length, and gator inspired foxing and mudguard. These will set off those retro vibes as you leave clothes behind in your dust.