With Valentine’s Day just around the corner, we take an up close look at Streetwear accessory brand Vitaly and share some favorite pieces from their wicked collection.
Vitaly are the self-described “Accessory Architects”. The company was started by jewelry designer Shane Vitaly Foran out of Toronto, Canada in 2011. The brand takes inspiration from the industrial nature of the manufacturing process itself. The resulting accessories, watches and clothing are contemporary and structural, making use of geometric forms and ultra-clean lines. When the brand first started out they were working with wood and ceramic, but today each piece they make is constructed from 316 stainless.
Stainless steel does not rust, tarnish or turn your skin green. It also happens to be the most recycled material on the planet. For that reason each piece made by Vitaly may contain remnants of skyscrapers, bridges or car parts — a cycle that continually influences the brand’s experimental design process.
Vitaly has also collaborated with some of the most influential people in fashion. Take this Paradox Choker for example. Designed in collaboration with boundary-pushing artist and model Jazzelle Zanaughtti and @uglyworldwide, the Paradox is an unapologetic choker that features interwoven letters boldly spelling U-G-L-Y. Finished with a custom Ugly Worldwide globe tag and adjustable sizing links, the Paradox can be worn tightly around the neck or loose on the collarbone. It’s also important to note that everything Vitaly makes comes with a lifetime guarantee.