Primitive has just dropped a refreshing collection of streetwear in collaboration with Corona USA.
Born in Mexico and raised on the beach, Corona is the perfect complement to life’s simple pleasures. Known for its laid back approach, smooth taste and distinctive branding, Corona has become the #1 most loved beer brand and now they have teamed up with Primitive to kick flip into Summer 21 with a buzz.
If you’ve ever been south of the Mexican border then you know all about the baja panchos. It’s probably the number one item you buy from a road side vendor while waiting at customs to get back home. Casual, comfortable laid back style is what Baja is all about and this iteration from the collaboration does not disappoint.
Primitive cut its teeth in 2008, with the help of co-owner/professional skater Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.