We know you’ve heard of New Balance and if you skate you’ve heard of Tiago Lemos. What you might not know is New Balance recently released a historic Grey iteration of the Numeric 1010.
At New Balance Numeric, job #1 is to aid athletes in their pursuit of excellence, whether that means helping professional athletes set records and win medals, or propelling everyday athletes to live a more healthy and active lifestyle.
Tiago Lemos is a professional skater born and raised in Brazil. Many refer to him as the best skater in the world. He has competed in several of the biggest competitions in skateboarding including the X Games Real Street contest as well as the Dime Challenge in association with Thrasher Magazine.
When Tiago joined New Balance he knew the revered history of making technical performance footwear to meet the needs of professional athletes. Numeric has been keeping the tradition on track with new iterations of the 1010, Tiago Lemos’ first signature shoe which is a ‘90s hip-hop inspired skate shoe that combines Tiago’s style and influences as a skateboarder. This latest Grey colorway pays tribute to the rich history of New Balance being the color that put them on the map. “Grey Day” is New Balance’s fictional sneaker holiday dedicated to celebrating the brand’s heritage. Speaking of heritage the Numeric 1010 continues to feature a full-length dual density FUELCELL midsole, for propulsive underfoot cushioning. The upper has that FantomFit with anatomical inner heel pods give you that secure lockdown support you need to pull off the impossible.