It’s Obvious You Work Hard And That’s Why They Lurk Hard

Streetwear brand Lurk Hard has just released some new styles for summer 2021 that are worthy of a second or even third look.

Sacramento-based Lurk Hard is a skate brand that was founded in 2008 by longtime skateboarding enthusiast and Fresno, California native GenoFailla. What started out as just shirts and stickers has quickly developed into one of the top skate brands on the come up. The Lurk Hard Company Overview simply states “We Fell Off Before We Got On.” Now that’s a statement we can respect. Lurk Hard offers an innovative style solution for your everyday lurker by offering affordable, quality clothing product that skateboarders can connect with to complement and enhance the lurker lifestyle.

One of the things we appreciate most about Lurk Hard is the brand doesn’t have to try to be hard, it just is. Simple styles, boxy cuts and fierce graphics get the job done with quality. The one item that stands out in this collection is this Airbrush Reverse Weave Hoodie. It’s cut from 12oz heavyweight fleece and features a custom airbrushed chest logo, printed back patch and woven front patches. It’s important to note that no two items are exactly alike.