Primitive has released another collection of streetwear in collaboration with Japan’s #1 soy sauce brand Kikkoman.
As you already know Primitive and Kikkoman collabs have been around the block a few times, but this time they included some sushi to curb our appetite. This Kikkoman AYCE Long Sleeve does exactly that. What’s AYCE mean you ask? It’s a fancy new school acronym for All You Can Eat, but for sushi we prefer quality over quantity every single time.
Primitive cut its teeth in 2008, with the help of co-owner/professional skater, Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.