Streetwear brand A.B.C. has collaborated with hip hop’s Run The Jewels on this four piece limited edition capsule for kids.
Born in 2016, A.B.C. is a Bay Area based streetwear brand that caters to kids. Founded by four Dads, the company was created on the basis of making an alternative style of clothing for their own children. The name A.B.C. is an acronym with multiple meanings such as Apples, Bananas, & Carrots, All Babies Count, and Art Begins w/ Children, but most importantly, it is the first three letters of the alphabet. These three letters symbolize the introduction to learning the ABCs of the classroom as well as on the street.
“We love what we do and are blessed to have been able to reach success in the clothing industry, but this project means more to us, because it’s dedicated to our kids. When you think about A.B.C. we don’t want to be known as just a kids clothing brand, we want to be recognized for our social impact with less fortunate children and art/creative development.” – Ryan Mante (Co-founder) A.B.C. does not only talk it, as a company they also walk it. To back up Ryan’s statement, the company donates a portion of every sale to Drawbridge, an arts program for homeless children. As the brand continues to grow, their mission is to further their affiliation with programs such as Drawbridge.org and giveback more to the children’s art community. Respect!
Run The Jewels, also known by the initialism RTJ, is an American hip hop supergroup duo consisting of Brooklyn-based rapper and producer El-P and Atlanta-based rapper Killer Mike. Last time out the duo took care of the adults, this time around, they showed some love for the shorties. The kids only collection includes the RTJ Hand Hoodie, a Cars Long Sleeve, plus Vintage and Big Buick t-shirts. We love all four pieces but if we could only take one item home to make someone’s pandemic, it would be this Cars Long Sleeve in White. It just might be the most comfortable cotton tee they will ever wear and it’s definitely one of the dopest.