It’s time for another Brand Focus where we take a deeper dive into the lesser-known brands on the come up. This week we had a chance to sit down with Rahmi Halaby the creator of Linden Ave. Studio.
Hey Rahmi, Thanks for taking the time to sit down and have a social distanced conversation.
Hi, Thank you, I’m always happy to talk. Especially about streetwear.
Let’s start at the beginning, Rahmi, when did you first launch Linden Ave Studio?
Relatively new. In fact I just launched the first capsule in November of last year.
Let’s talk about Linden Ave. I know it’s a prominent street in Philadelphia, but what does it mean to you?
I have a lot of family ties and connections to Linden Ave. My grandfather grew up on that street, my Mom lives there now and coincidentally, my girlfriend’s parents do too!
Tell me a little about your background in streetwear.
I have a background in graphic design, digital design was my primary focus. I also use o work for P’s and Q’s, a local streetwear shop/brand in South Philly. In college I started a project called onlypositicesco.com that was basically a portfolio of photography that focused on imagery that sends a positive message. It’s been very worthwhile. I created Linden Ave. Studio to break the restrictive guidelines and have the freedom to work on what interested my most.
How about the Linden Ave. Studio logo? Did you make it? What’s the meaning behind it?
Yeah that’s my Swirl Flower and it’s just basic shapes to form a flower and embrace new beginnings. I like plants! That’s the story behind it.
Any brands that inspired you back in the day?
I tend to lean towards the local brands in Philadelphia. Names like Paratodo, Bradbury Club. Some more well known names that come to mind are of course The Hundred’s, New Balance and Aimé Leon Dore, they seem to do everything the right way. Love what they are doing.
Is there a signature item that put you on the map?
I’d have to say it’s the Swirl Flower Corduroy 6 Panel Strapback. It actually sold out in only two weeks when I first dropped it. I love all things corduroy. You’re gonna see a lot more cords in my future collections.
Why the relocation from PA to Los Angeles?
I’m the self-proclaimed Mr. Philly. Spent my whole life there. I felt a need to get out and expand my network and learn new things. My goal is to gather all the tools I need and then bring them back home.
We got a guy here that might give you a run for your money. I think he wears a Phillies Hat every day of the year.
That’s awesome. Much respect!
What’s been the biggest hurdle operating under the worst pandemic in history?
Man, that’s easy for me. I miss the buying/selling experience. You know like when you go to a concert and you have to cop the t-shirt. There is none of that. That’s what I truly miss, the tradeshows, people etc.
Are you guys staying safe and how?
Well it’s just me so yeah I’m being safe. Lol. But seriously I take this pandemic seriously and others should too.
What’s coming next for Linden Ave. Studio?
I’m currently working on something near and dear to me coming soon. It’s called Foliage and it’s based on my love for growing plants. So yeah keep an eye out in February.
Good stuff Rahmi. We look forward to checking it out. Thanks again for taking the time to chalk it up.
My pleasure. Thank you as well.
There it is, a behind the scenes look into the backstory of Linden Ave. Studio. Now let’s check out the collection.