This Collaboration from August McGregor x Prps is a Knockout

Streetwear brand Prps has released some new heavy hitters in the form of jeans, jackets and hoodies in collaboration with August McGregor.

In 2002 Prps single handedly started the rise of the Japanese luxury denim jeans business in America. The brand revolutionized washed & selvedge jeans, through constant research and development, changing the face of fashion as we know it. Every characteristic of every garment produced by Prps is representative of the brands penchant for meticulousness. No detail, no matter how small, goes overlooked. Prps premium jeans are “Bruised, Never Broken.”

Conor Anthony McGregor is an Irish professional mixed martial artist and boxer. He is a former Ultimate Fighting Championship featherweight and lightweight champion. He’s well known for being a flamboyant fighter and numerous incidents in and out of the ring while keeping his name on the charts (currently ranked #11 in the world) as well as on TMZ.

August McGregor is a lifestyle brand for men created by Conor McGregor and artist/designer David August Heil. The brand was created for men like Conor McGregor who have an attitude of excellence about everything they do in life and appreciate the finest in luxury fashion. This recent collaboration with Prps was created to bring some street cred to the brand. Life isn’t just about fancy suits. Some days you need to dress for the part, some days you just need to chill and this collection is ice cold. If we had to choose just one item to cart it would be this Prps x August McGregor Flying Tiger Hoodie in Black.It features Coner’s signature Flying Tiger on the chest with the Flag of Ireland on the neck and August McGregor across the back of the hood.