Born Fly Reps The Fly Heroes with this Dynamic New Collection

Last week we shared some cash money from Streetwear brand Born Fly. This week we focus on these black Superhero inspired fits.

Founded in 2004, Born Fly has developed from a small NYC-based t-shirt line into a full streetwear collection. Born Fly extends beyond simple trends, and is instead propelled by a progressive energy to create unique urban clothes with attitude. The company develops its inspirations from the same subcultures that it targets: hip-hop, graffiti, and skate. Worn by hip-hop celebrities and targeted at style-conscious urban young men, Born Fly is an ever-expanding brand that stays true to the collective progressive energy that spawned the current youth generation’s cultural influences.

If you don’t know who Luke Cage is let us enlighten you a bit. He was the first Black American superhero to star in his own comic-book series. Also known as Power Man, Luke first appeared as a fictional Marvel Comics character in 1972. Created during the height of the blaxploitation genre, Cage is an ex-convict that was imprisoned for a crime he did not commit. (Sound familiar?) If you are unfamiliar with blaploitation, in short it was an ethnic subgenre of films that emerged in the United States during the early 1970s. The genre suffered backlash due to stereotypical film characters showing bad or questionable motives, including many roles as criminals resisting arrest or being incarcerated.  While locked down, Luke gains the powers of superhuman strength and unbreakable skin after being subjected to an experimental procedure. He then sets out to right wrongs at a price, as the Hero for Hire! You can right wrongs on your own when you rock this super fly, highly-detailed Luke Cage Hoodie. Just remember it’s only a hoodie and you still need to work on that superhuman strength.

Brand: Born Fly
Model: Luke Cage Hoodie
Release: Available NOW
Available on:

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