Primitive has released a new collection of gold plated fire apparel for fall 2020.
This Genesis Jacket is what caught our attention first from this capsule and we can’t keep our eyes off it. It’s cut from Polar Fleece and features all over Primitive branding with nylon accents throughout. This precious piece would make a solid gold addition to any wardrobe.
In case you’ve been social distancing for the past 12 years, Primitive cut its teeth back in in 2008, with the help of co-owner/professional skater, Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.
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