Ewing Athletics recently released a collaboration with legendary rapper, songwriter, record producer and record executive Jeramine Dupri for this iteration of the 33 HI.
In 1989 Ewing Athletics became the first independent basketball brand when Patrick Ewing became the first professional basketball player to have his own shoe company. In 2012 he relaunced the brand and today it’s still bring the heat that put them on the map back in the day.
The current renditions of the 33 HI are exact retros of the 1990 original, and feature a classic reversible ankle strap that can be worn on the front or back of the shoe and a full length PU midsole for cushioning. This collaboration celebrates the 20th anniversary of the Outlawz classic album “Still I Rise” which was released in December 1999. This version of the 33 HI flaunts a premium suede upper along with details like a smoked grey sole, speckled midsole, and special Outlawz 96 branding. This is actually the second time these two have joined forces and last year they sold out on the quick. These are on preorder and will ship first week on January. Don’t Sleep!
Celebrating the incredible career of Jermaine Dupri, Ewing Athletics is proud to present the 33 HI x SO SO DEF. This version features Jermaine’s signature on the side of the shoe with SO SO on the left heel and a backwards EWING on the heel. “GNIWE” on the right heel to pays tribute to Jermaine’s group Kriss Kross who famously wore the 33 HI with backwards clothes on their debut album cover. The colorway features a white tumbled leather upper with red and black accents, inspired by the Atlanta Falcons that Jermaine grew up watching.