Primitive has released a collection of new and classic skateboard wheels for summer 2020.
Since there really wasn’t a need to reinvent the wheel, Primitive decided to focus on their materials to create quality wheels that will withstand the test of time, as well as any tricks you may have up your sleeve. Speaking of magic, we’re especially feeling these Check Point 51mm in Pink. This subtle finish line design pays tribute to the 90s with a 360-degree rotation.
In case you’ve been social distancing for the past 12 years, Primitive cut its teeth back in in 2008, with the help of co-owner/professional skater, Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.