Born Fly has dropped another capsule of summer fire. This one we’re calling the Bodega collection and it has something for everyone.
Founded in 2004, Born Fly has developed from a small NYC-based t-shirt line into a full streetwear collection. Born Fly extends beyond simple trends, and is instead propelled by a progressive energy to create unique urban clothes with attitude. The company develops its inspirations from the same subcultures that it targets: hip-hop, graffiti, and skate. Worn by hip-hop celebrities and targeted at style-conscious urban young men, Born Fly is an ever-expanding brand that stays true to the collective progressive energy that spawned the current youth generation’s cultural influences.
If you grew up in a big city on the east coast probably know what bodegas are. Say it with me….Bo-De-Gas. If not, you probably don’t have a clue. For the latter folk, Bodega is the Spanish word for “warehouse.” When Spanish-speaking people began arriving in New York in large numbers during the first half of the 20th Century, they brought this word with them to describe small stores selling a variety of items including packaged food, beverages, cigarettes, newspapers candy and if you know where to look a few other things that aren’t exactly on the menu. The movie Half Baked starring Dave Chapelle is what first came to our minds when we saw this new Grocery Tee and Shorts combo. It’s a memorable set that will allow you to keep your pants on when it matters most.