Don’t Sweat the Summer Heat from Primitive

Primitive has released another capsule of their summer 2020 collection. This one’s an online exclusive.

Primitive cut its teeth back in in 2008, with the help of co-owner/professional skater, Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.

What we really need RN in this world is change and we’re not talking chump change. We’re talking paramount worldwide change! Nothing represents change more beautifully than the lifecycle of the butterfly. That’s why for we’re focusing on this Change Tee. The design peeps at Primitive have outdone themselves with this one. It’s a plant, flowering into a beautiful colorful creature, signifying that we are all in this life together. We can’t keep on waiting on the world to change we need to take action and make it happen.