Streetwear brand A.B.C. offers up some stylish classics and some new fire for the little shredders.
Born in 2016, A.B.C. is a Bay Area based streetwear brand that caters to kids. Founded by four Dads, the company was created on the basis of making an alternative style of clothing for their own children. The name A.B.C. is an acronym with multiple meanings such as Apples, Bananas, & Carrots, All Babies Count, and Art Begins w/ Children, but most importantly, it is the first three letters of the alphabet. These three letters symbolize the introduction to learning the ABCs of the classroom as well as on the street.
“We love what we do and are blessed to have been able to reach success in the clothing industry, but this project means more to us, because it’s dedicated to our kids. When you think about A.B.C. we don’t want to be known as just a kids clothing brand, we want to be recognized for our social impact with less fortunate children and art/creative development.” – Ryan Mante (Co-founder).
A.B.C. does not only talk it, as a company they also walk it. To back up Ryan’s statement, the company donates a portion of every sale to Drawbridge, an arts program for homeless children. As the brand continues to grow, their mission is to further their affiliation with programs such as Drawbridge.org and giveback more to the children’s art community. Respect!
A lot of brands that create things for kids basically just go through the motions, but not A.B.C. This brand is exclusively dedicated to kids so each and every item gets their design team’s best effort. Take this Racing Hoodie for example. This super cozy fire was cut from a cushy cotton/poly blend and features two sleek side seam pockets. It’s a classic look that doesn’t try too hard and it goes perfectly with those checkered Vans.