Primitive has just dropped a capsule of the Good for Life Collection for 2020. This is great news for all of us!
Primitive cut its teeth back in in 2008, with the help of co-owner/professional skater, Paul Rodriguez. The brand has become a streetwear industry mogul with bold designs and unique partnerships. With the addition of the skate hard goods division, and the subsequent acquisition of some of skateboarding’s biggest names and influencers, Primitive is now one of the global leaders in streetwear and action sports.
We are always impressed with new pieces from Paul and the crew, but this new Good for Life capsule is straight fire. Each of the three retro items was cut from 14oz 100% Cotton Heavyweight Fleece. They are pigment washed and feature tradition screen-printing with Raised Puff Printed Artwork for added pop. The psychedelic 60s and 70s inspired graphics are the type to conjure memories of a different era, even if they are a little fuzzy.