Streetwear brand DRO continues their symbiotic relationship with Hip Hop and entertainment mogul Waka Flocka Flame.
DRO is a streetwear brand who designs bespoke garments for drug smugglers, rap artists and dimes. Their brand aesthetics are influenced by hip-hop and street culture which compliment Waka Flocka’s music style and personal brand. Originated in the streets of Los Angeles in 2012. The company handcrafted their first garments in a work/live loft on the corner of 5th and Broadway in DTLA. For those who know the area, it’s where the LAPD and LA County Sheriff jurisdictional lines meet, and neither of them appreciate the corner hustle. Since then the brand has been designing, cutting and sewing bespoke garments for drug smugglers, rap artists and dimes. Welcome to Camp 5th & Broadway. Elevation: 250 above sea level. This is DRO.
Waka Flocka Flame also known by his government name as Juaquin James Malphurs was born in the South Jamaica neighborhood of Queens in New York City. The Atlanta-based Hip hop artist has many hits on his resume including his first album Flockaveli which went as high as #6 on the Billboard Top 200. Something you may not know about Waka Flocka Flame is how he got his name. According to his cousin, Waka came from Fozzie Bear of the Muppets and Flocka Flame was given to him by his close friend and associate Gucci Mane.
This new ownership agreement is designed to grow the brand’s offline/online presence including the alignment of future industry business partnerships with DRO. “I truly believe in this company, the team, and expertise behind DRO and together we are going to make this the next biggest lifestyle brand in the world” – Waka Flocka
During trouble times people can be a little salty if not down right nasty. Adulting is key during troubled times and if that means sporting a positive message like the one on this Just People Long Sleeve then so be it. It’s not about the color of your skin we’re all Just People, just passing through this game called life. This just in. All proceeds of this dope shirt will be given to The National Suicide Prevention Hotline to raise awareness of suicide prevention during this Covid-19 Crisis.