Streetwear brand DRO continues their amazing work with Hip Hop and entertainment mogul Waka Flocka Flame. Scroll for details.
Waka Flocka Flame also known by his government name as Juaquin James Malphurs was born in the South Jamaica neighborhood of Queens in New York City. The Atlanta-based Hip hop artist has many hits on his resume including his first album Flockaveli which went as high as #6 on the Billboard Top 200. Something you may not know about Waka Flocka Flame is how he got his name. According to his cousin, Waka came from Fozzie Bear of the Muppets and Flocka Flame was given to him by his close friend and associate Gucci Mane.
DRO is a streetwear brand who designs bespoke garments for drug smugglers, rap artists and dimes. Their brand aesthetics are influenced by hip-hop and street culture which compliment Waka Flocka’s music style and personal brand. Originated in the streets of Los Angeles in 2012. The company handcrafted their first garments in a work/live loft on the corner of 5th and Broadway in DTLA. For those who know the area, it’s where the LAPD and LA County Sheriff jurisdictional lines meet, and neither of them appreciate the corner hustle.
This new ownership agreement is designed to grow the brand’s offline/online presence including the alignment of future industry business partnerships with DRO. . “I truly believe in this company, the team, and expertise behind DRO and together we are going to make this the next biggest lifestyle brand in the world” – Waka Flocka
Truth be told that most of these items are a pre-order scheduled to be available April 1st. But right now you can cop this Endure Long Sleeve. It’s part of an earlier drop this spring and it’s a must cop for the hustler in all of us who are constantly on the go.